Thursday, March 25, 2010

eBay Basics

If the whole idea of technology gives you the creeps, don’t back out now. I feel your pain. Every tech-oriented bit of knowledge that’s entered my pea-sized brain has penetrated only after a great deal of mental whining. I suffered the pain so that you wouldn’t have to. Better yet, you don’t need to know much technology (in the true sense of the word) to run a successful online business.

Starting with the Right Computer
You don’t have to know a lot of fancy computer mumbo-jumbo to do well on eBay, but you must have a computer. If you’re in the market for a computer, you can buy or lease a new, used, or refurbished system, depending on your computing needs.

The absolute necessities
Although the following list is geared mainly toward the purchase of new PCs (which you can get for considerably under a thousand bucks), you should read this info even if you’re thinking of buying a used computer:

Look for a computer with a good memory. Remember that 1950s horror movie The Blob? The more time you spend using your computer, the more stuff you want to save on your hard drive. The more stuffed your hard drive, the more Blob-like it becomes. A hard drive with at least 60 gigabytes (GB) of storage space should keep your computer happy, but you can get hard drives as big as 300GB and more. I recommend you buy the biggest hard drive you can afford because no matter how large your hard drive is, you’ll find a way to fill it up.

Make sure you have a top-quality modem if you have a dial-up connection. Your modem connects your computer to the Internet using your telephone line. Even if you have a broadband connection (see later in this chapter), you should have a modem (usually built in to most computers) that can connect you on the off-chance that your high-speed service is down. (A modem transfers data over phone lines at a rate called kilobytes per second, or just plain K). A 56K modem is standard equipment, especially if you plan on using a lot of digital images (photographs) to help sell your items.

✦ Get a big screen. An LCD monitor that has at least a 17-inch screen can make a huge difference after several hours of rabid bidding or proofreading your auction item descriptions. Anything smaller and you’ll have a hard time actually seeing the listings and images.

✦ Make sure the computer’s central processing unit (CPU) is fast. A CPU (also known as a “chip”) is your computer’s brain. It should be the fastest you can afford. You can always opt for the top-of-the-line, but even a slower 900 MHz (megahertz) processor could suffice. One of my computers is an antique slowpoke, but it’s still fast enough that it won’t choke when I ask it to do some minor multitasking. If you want lightningfast speed (imagine a Daytona 500 race car with jet assist), you have to move up to at least 3 GHz (gigahertz).

✦ Get a CD-R/DVD-R drive. A disc burner is standard equipment. You use the drive to load new software programs into your computer from compact discs. You can also use the CDs or DVDs for your backups. Most models play and record DVD movies on your computer, but I think you’ll be so entertained by eBay that you can skip the frills and save the bucks.

✦ You must have a keyboard. No keyboard, no typing. The basic keyboard is fine. They do make funky ergonomic models that are split in the middle. But if the good old standard keyboard feels comfortable to you, stick with it. Different keyboards have different feels. I like a keyboard with “clicky” keys because my fingers know that the letters I type actually appear. Test out several keyboards and see which one suits your typing style.

✦ You need a pointing device, usually a mouse. Some laptops come with touchpads or trackballs designed to do the same thing — give you a quick way to move the pointer around the screen so you can select options by clicking.

Monday, March 15, 2010

Blogging success secrets

The preceding section tells you about the repercussions and negatives of blogging, but how can those very same things be turned around into the secrets of successful blogging? It’s simple! Take a look at the following list to see what I mean.

Successful bloggers . . .

✦ Write a lot: The best blogs are updated frequently with fresh, relevant, and interesting content.

✦ Are passionate: That passion and their unique personalities shines through in their writing styles.

✦ Love to read: The best bloggers spend a lot of time surfing the Web and reading (and commenting) about their blog topics.

✦ Are very social: The best bloggers care about their audience and take time to interact with them and show them that their opinions are truly valued.

✦ Are thick-skinned: Insults roll off the best bloggers’ backs and are forgotten quickly.

✦ Like to take risks: New technology means new opportunities, and the best bloggers dive right in.

✦ Love to learn: The best bloggers realize they don’t know it all.

✦ Are comfortable speaking their minds: The best blogs are written by people who are not afraid to express their opinions to the online audience and then discuss those opinions in an open and professional matter with both proponents and opponents.

Setting your goals
Now that you know the good, the bad, and the ugly about blogging, it’s time to think about what you want to get out of your blogging experience. Consider both the short- and long-term objectives for your blog because they can have a significant effect on the path you take in joining the blogosphere.

Start by creating a plan to get your blog up and running, but don’t try to do everything at once. Take your time, learn as you go, and in no time at all, you’ll be an active and welcome member of the blogosphere!

Wednesday, March 10, 2010

Deciding to Start a Blog

To many people, the decision of whether to start a blog is a difficult one because it seems like a daunting task and a big commitment. Truth be told, starting a blog is one of the easiest things you can do. Don’t think of the larger picture. Instead, start small, and you’ll be surprised how quickly you get up to speed, grow your blog, connect with new people, and start enjoying yourself.

The key is to define the reasons why you want to start a blog so you can then determine the best path to meet your goals. Read on to find out about the pros and cons of blogging before you decide to become a blogger.

Blogging benefits Ask any two bloggers what they think are the benefits to publishing their
blogs, and it’s highly likely that you’ll get two very different answers. That’s because all bloggers have their own reasons for blogging and derive their own benefits from it.

The following are ten ways blogging can benefit you, depending on your goals:

✦ Have fun and express yourself. If you have something you want to say, blogging is an enjoyable way to do it.

✦ Connect with people. Whether you want to communicate with family, friends, colleagues, or strangers, a blog can make it happen.

✦ Find people like you. Maybe you just want to find people who share your views on life or a specific subject. You’d be surprised how many other people are traveling across the blogosphere waiting to be found.

✦ Have a creative outlet. If you love painting, photography, architecture, or any other creative activity, a blog is a great place to share your work and ideas.

✦ Learn. A big part of blogging is reading other blogs, communicating with people, and publishing updated content. What better way is there to make the learning process fun and ongoing?

✦ Make a difference. If you feel strongly about a particular issue, then a blog is a great place to talk about it and gather people to rally around it with you.

✦ Help people. If you have specific knowledge on a topic, why not share it and help other people learn and grow?

✦ Promote yourself or your business. If you have a product, service, or business, a blog is a perfect place to talk about it directly or indirectly.

✦ Establish yourself as an expert. Blogging is a great way to share your knowledge in a field or industry in which you want to be known as an expert. Whether you’re looking for a career boost or trying to pick up speaking engagements, a blog offers a destination to share your expertise with the world.

✦ Make money. Many people blog simply to make some extra money through advertising, reviews, and more.


Monday, March 1, 2010

Finding blogs

Fortunately, several search tools are available to help you find blogs and specific blog posts about the topics of your choice, and I cover three such tools in the following sections. However, it’s very important to understand that no search tool is perfect. In fact, more people complain about the relevancy of search results than applaud it, but based on the massive scale of the Web (Google indexes 1 trillion pages as of the company’s report in June 2008), it’s not surprising that search results leave something to be desired overall.

Blog search tools are imperfect at best, but they’re better than nothing. You can also ask your friends and colleagues about their recommendations for blogs they enjoy.