Many celebrities, authors, and businesspeople blog to increase their online exposure. In other words, the primary goal of these bloggers is to get their name in front of a wider audience than they could achieve with a static Web site (or no Web presence at all). These blogs often include updates about the blogger’s career or business with some promotional content peppered in between knowledge-based or opinion posts.
A unique example of a blogger who writes for exposure is celebrity blogger Wil Wheaton, who was actually an early adopter of blogging. His blog, WWdN: In Exile, is a mix of great writing and information about his career
Blogging for business: You can find many types of business-related blogs on the Web. Whether a blogger is trying to share his knowledge of business, boost sales for his business, or indirectly promote his business, a blog is a great way to reach those goals.
The KeySplash Creative Conversations blog (http://keysplashcreative. com/category/blog; owned by KeySplash Creative, Inc., is an example of a small business blog used as a tool to share knowledge and indirectly promote that business to a wider audience.
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