If the mantra of real estate is location, location, location, and the very best
location on the Web is on the search engines, the mantra of SEO should be
keywords, keywords, keywords. Search engines use a process to categorize
and grade keywords in order to bring you the Web pages you’re looking for.
The more relevant your keywords are to the user’s query, the higher ranking
your page has in a search engine’s results. Keeping the keywords clear,
precise, and simple helps the search engines do their job a whole lot faster.
If you’re selling something like customized classic cars, you should probably
make sure your text includes keywords like classic cars, customized cars,
customized classic Mustangs, and so forth, as well as clarifying words like
antique, vintage, and restored. You can read more about how to choose your
keywords in Book II.
location on the Web is on the search engines, the mantra of SEO should be
keywords, keywords, keywords. Search engines use a process to categorize
and grade keywords in order to bring you the Web pages you’re looking for.
The more relevant your keywords are to the user’s query, the higher ranking
your page has in a search engine’s results. Keeping the keywords clear,
precise, and simple helps the search engines do their job a whole lot faster.
If you’re selling something like customized classic cars, you should probably
make sure your text includes keywords like classic cars, customized cars,
customized classic Mustangs, and so forth, as well as clarifying words like
antique, vintage, and restored. You can read more about how to choose your
keywords in Book II.
In this section, you get a broad, brief overview on how you get a higher rank
than the other guy who’s selling macadamia nut butter. You need to know
the basics, or you can’t do targeted SEO.
than the other guy who’s selling macadamia nut butter. You need to know
the basics, or you can’t do targeted SEO.
The advantage of an SEO-compliant site
Having an SEO-compliant Web site entails tailoring your Web site to have the
highest SERP ranking for a keyword search. This includes optimizing your
metadata and Title tag (for more on metadata, refer to Book IV, Chapter
3) so they are chock full (but not too full) of relevant keywords for your
industry. Also, make sure that your Web page contains searchable text as
opposed to lots of pretty Flash animations and images (search engines have
limited ability to understand non-text content), that all of your images contain
an Alt attribute (an alternative description of an image) with text that
describes the content of the image, and that you have keywords embedded
in your hyperlinks. You also need to be sure that all of your internal content
as well as your links are siloed. You want to be sure to optimize every single
one of these elements. Use this checklist to get yourself organized:
Having an SEO-compliant Web site entails tailoring your Web site to have the
highest SERP ranking for a keyword search. This includes optimizing your
metadata and Title tag (for more on metadata, refer to Book IV, Chapter
3) so they are chock full (but not too full) of relevant keywords for your
industry. Also, make sure that your Web page contains searchable text as
opposed to lots of pretty Flash animations and images (search engines have
limited ability to understand non-text content), that all of your images contain
an Alt attribute (an alternative description of an image) with text that
describes the content of the image, and that you have keywords embedded
in your hyperlinks. You also need to be sure that all of your internal content
as well as your links are siloed. You want to be sure to optimize every single
one of these elements. Use this checklist to get yourself organized:
✦ Title tag
✦ Meta description tag
✦ Meta keywords tag
✦ Heading tag(s)
✦ Textual content
✦ Alt attributes on all images
✦ Strong/bold tags
✦ Meta description tag
✦ Meta keywords tag
✦ Heading tag(s)
✦ Textual content
✦ Alt attributes on all images
✦ Strong/bold tags
✦ Fully-qualified links
✦ Site map
✦ Text navigation
✦ JavaScript/CSS externalized
✦ Robots text (.txt) file
✦ Web analytics
✦ Keyword research (technically a process — See Book II)
✦ Link development
✦ Image names
✦ Privacy statement
✦ Contact information
✦ Dedicated IP address
✦ Site map
✦ Text navigation
✦ JavaScript/CSS externalized
✦ Robots text (.txt) file
✦ Web analytics
✦ Keyword research (technically a process — See Book II)
✦ Link development
✦ Image names
✦ Privacy statement
✦ Contact information
✦ Dedicated IP address
No comments:
Post a Comment