Entertainment

Research and shopping aren’t the only reasons to visit a search engine. The
Internet is a vast, addictive, reliable resource for consuming your entire
afternoon, and there are users out there who use the search engines as a
means of entertaining themselves. They look up things like videos, movie
trailers, games, and social networking sites. Technically, it’s also research,
but it’s research used strictly for entertainment purposes. A child of the
80s might want to download an old-school version of the Oregon Trail video
game onto her computer so she can recall the heady days of third grade. It’s
a quest made easy with a quick search on Google. Or if you want to find out
what those wacky young Hollywood starlets are up to, you can to turn to a
search engine to bring you what you need.

If you’re looking for a video, odds are it’s going to be something from
YouTube, much like your research results are going to come up with a
Wikipedia page. YouTube is another excellent example that achieves a high
listing on results pages. They’re an immensely popular video-sharing Web
site where anyone with a camera and a working e-mail address can upload
videos of themselves doing just about anything from talking about their
day to shaving their cats. But the videos themselves have keyword-rich
listings in order to be easily located, plus they have an option that also displays
other videos. Many major companies have jumped on the YouTube
bandwagon, creating channels for their companies (a YouTube channel is
a specific account). Record companies use channels to promote bands,
and production companies use them to unleash the official trailer for their
upcoming movie.